Berlin food festival
A mobile website for planning a visit at a food festival
Visitors of a food festival want to plan their itinerary for their visit in Berlin during the festival. At the festival there will be more than 900 booths placed in different location across the city.
A mobile website that helps the visitors of the festival according to their personal taste and interests.
I conducted background research to learn about the demographics and interests of tourists in Berlin. I found some helpful data in the website of Berlin's official tourism and congress organization (visitberlin.de).
64% of tourists in Belin are German. Most foreign tourists come from the UK and USA.
is the average age of tourists in Berlin.
Foreign tourists are younger - 51% of the foreign tourists in Berlin are 20-39 years old.
is the average visit time of tourists in Berlin.
are the most common travel companions. Only 9% of the tourists come alone.
Based on the background research, I defined four proto-personas. I rated them by their value to the business, and created two main personas.
To better understand the needs of consumers, my colleague and I developed a user survey.
The survey included questions on attending food festivals, planning a visit at food festivals, habits, and dining routines.
We received 14 responses from people from various countries.
is the most important parameter when planning a visit at a food festival.Visitors care more about technical details rather than recommendations or chef’s identity.
was mentioned as a main pain point by several respondents.
of the respondents combined their visit at a food festival with other activities.
of the respondents created a visit itiniery before visiting a food festival.
I ran two rounds of idea testing. In the first version, my design was unclear and didn't comply with the brief. I started concept testing but soon realized it needed a repair.
Following this, I returned to the user scenarios, and created two new concepts that corresponded to the primary scenario. Then I tested each concept on three different people.
Because of the short time frame for this project, I used guerrilla testing methods.
Based on the concept testing insights, I created wireframes of the main screens in the website.
I created the user survey with a colleague who worked on the same project during the training program. This collaboration enabled us to create more effective questions. We also released the survey together, which helped us reach a broader audience.
In the first concept testing round, my concept didn’t match the brief or the project goals. As a result it wasn’t clear enough for me or for the users who tested it. My second concept testing session was in accordance with the brief, and the results were much more insightful.
In the first concept testing round, l tried to test both concepts for each participant. This resulted in a long testing session, and some participant couldn’t complete the task because they had to go. In the second concept testing round, I tested only one concept for each user. This reulted in more efficient sessions.
This is a project in progress. In the future I plan to conduct usability tests on the wireframes of the two main scenarios, and then perform repairs and UI design.
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